Case studies/Right Now Towing
Right Now Towing's Google Business Profile went dark overnight. We had it reinstated within 72 hours, then grew monthly calls by 128% in four months.
Results at a glance
01The client
Right Now Towing is a South Florida towing company that relies heavily on their Google Business Profile to keep them busy. In towing, the most visible business often gets the customer. That’s because when a driver breaks down on the side of the road, they search, they tap, and they call the first tow company they trust.
However, Right Now Towing didn't have a website. So their Google Business Profile did all the work. It was their main source of leads and customers, beyond word of mouth.
Then Google suspended their profile. Overnight, Right Now Towing disappeared from Google Search and Google Maps. Their online visibility dropped to zero, and the inbound calls came to a screeching halt.
For a towing company, that's a scary reality. Every hour the profile stayed down, drivers who needed a tow called someone else. With no website to fall back on, new customers had no way to find them online.
02What we did
Getting a suspended profile back is not always simple. Reach Repair Marketing knows that you need to find out why Google flagged it, fix every issue first, and then prove the business is real. As a local SEO agency for small businesses, here’s how we strategically did it:
We started with a complete audit of the suspended profile to uncover the compliance issues that triggered Google's system. Appealing before you know what's wrong is one of the fastest ways to get an appeal denied.
We fixed every issue we found before we submitted anything.
With the profile cleaned up, we put together the proof Google needed to see.
Google reinstated the profile within 72 hours of our appeal. That speed is the result of doing the work in the right order. We fixed the problems first so the profile followed Google's rules, then submitted the right documentation the first time.
Getting the profile back was only half the job. Keeping it live is the other half.
Anyone can suggest an edit to a Google Business Profile. A wrong address, a changed phone number, or an incorrect "permanently closed" flag can trigger another suspension or a reverification.
For an emergency service business, that means lost calls all over again. We knew how damaging that could be, so we put ongoing monitoring in place to catch and correct unwanted changes before they cause problems.
03The results
Once the profile was back, the calls came back too. Then they kept growing, month after month. The figures below come straight from Right Now Towing's Google Business Profile performance reports.
In the first month back, the phone started ringing again. People were also searching for Right Now Towing by name, a sign that past and returning customers were finding the business again.
A second high-intent search term, "tow truck near me", started sending customers to the profile.
| Month | Interactions | Calls | Profile views | Searches |
|---|---|---|---|---|
| September 2023 | 39 | 39 | 153 | 28 |
| October 2023 | 42 | 42 | 173 | 51 |
| November 2023 | 48 | 46 | 198 | 67 |
| December 2023 | 90 | 89 | 405 | 140 |
| Change, Sept to Dec | +131% | +128% | +165% | +400% |
Every one of these calls started with an emergency search like "towing near me" or "tow truck near me". People typing those words aren't casually browsing. They need help now, and they call whoever shows up first and looks reputable.
Every report also shows zero website visits from the profile. That's because Right Now Towing still had no website. Every one of these calls came from the Google Business Profile alone.
A compliant, well-managed profile put Right Now Towing back in front of those customers. And the ongoing monitoring kept it there long enough to build real month-over-month growth.
If your Google Business Profile has been suspended, or you're worried it could be, you don't have to figure out Google's rules on your own. Reach Repair Marketing finds the problem, fixes it properly, and keeps watch so your phone keeps ringing.
Not dealing with a suspension? We can still help you get seen by more local customers who are ready to call. Book a strategy call today, or you can explore our GBP services.
